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Meet the PatientConsumer™

Every patient is a PatientConsumer™. Every single one.
Their expectations are high, their patience is low, and their journeys are far more complicated than you realize.

The 'Typical' Patient Journey: Simplistic & Naive
The PatientConsumer™ Journey: Difficult & Complex

See Their Journey

WHY YOU SHOULD CARE

If you’re still relying on traditional journey maps to draft your go-to-market strategy, you're likely building your plans on a foundation that’s one-dimensional, insubstantial and flawed.

WHAT YOU SHOULD DO

Use our PatientConsumer™ Planning Framework to build a well-informed, substantive and focused go-to-market plan around your PatientConsumer™.

PLANNING FRAMEWORK

01 / Profiles

A detailed account of your PatientConsumer™ and their influences

  • PatientConsumer™ personas
  • Influencer ecosystem maps
  • Influencer relationship hierarchies

02 / Journey Maps

An exhaustive narrative of the PatientConsumer™ journey

  • Influencer interaction points
  • Digital and media engagement points
  • Prioritized triggers and barriers

03 / Activation Plan

A prioritization of PatientConsumer™ activation efforts

  • Where to STOP investing
  • Where to START investing
  • Where to CHANGE your approach

Contact us to learn more about how to activate your PatientConsumer™

Talk to us

DON’T BE SHY. WE’RE HERE TO HELP!

Discover how we can help you take your plans, and your brands, from expected to extraordinary.

DROP US A LINE, ALREADY!

416 • 646 • 4192 richardmarcil@ariadhealth.com