Why are we marketing like it’s still the 90’s?

Why are we marketing like it’s still the 90’s?

Written by Lauren Kamufon April 20, 2016

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Search is complex and crucial in pharma: 6 tips on how to do it

Search is complex and crucial in pharma: 6 tips on how to do it

Written by Andréanne Hétuon March 23, 2016

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Does big DTC spending lead to big results?

Does big DTC spending lead to big results?

Written by Caroline Goodmanon April 21, 2015

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How Pharma marketers need to win now

How Pharma marketers need to win now

Written by Richard Marcilon March 4, 2015

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Welcome to the era of ZMOT, FMOT and SMOT

Welcome to the era of ZMOT, FMOT and SMOT

Written by Richard Marcilon January 7, 2014

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The Patient Journey – Part 1 of 4

The Patient Journey – Part 1 of 4

Written by Richard Marcilon July 23, 2013

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The role of social in pharma land

The role of social in pharma land

Written by on December 13, 2012

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How NOT to do direct-to-consumer advertising in Canada

How NOT to do direct-to-consumer advertising in Canada

Written by Richard Marcilon September 5, 2012

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Let’s do something about the PatientConsumer™

Let’s do something about the PatientConsumer™

Written by Richard Marcilon April 5, 2012

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Say hello to the patient-consumer

Say hello to the patient-consumer

Written by Richard Marcilon March 7, 2012

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